The necessity of Shopify Audiences

Shopify announced Q4 2022 earnings on Wednesday: while the company's revenue grew by 26% to $1.7 billion on a year-over-year basis, its gross margin declined to 46.0% from 50.2% in Q4 2021, driven by significant increases in Research and Development (+61%) and General and Administrative (+111%) expenses. The company booked a $188.7MM operating loss in […]

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