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EricSep 1, 2026 5:39 pm
That's fair. I suppose I could have worded that to say that using those signals is likely workable (meaning: doesn't erode or inhibit long-term retention), given the product experience.
As to why that's the case: the use cases are fundamentally different. Search is successful when it quickly ingests a short query and directs the user to the most appropriate destination. A chatbot is designed for conversational interaction across potentially disparate contexts in a given session; it is the destination. So my sense is that the short intended interaction time in Search would make ads that are not immediately relevant to the context more distracting than in a chatbot.
The privileged position of chatbot advertising — Thread
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That's fair. I suppose I could have worded that to say that using those signals is likely workable (meaning: doesn't erode or inhibit long-term retention), given the product experience.
As to why that's the case: the use cases are fundamentally different. Search is successful when it quickly ingests a short query and directs the user to the most appropriate destination. A chatbot is designed for conversational interaction across potentially disparate contexts in a given session; it is the destination. So my sense is that the short intended interaction time in Search would make ads that are not immediately relevant to the context more distracting than in a chatbot.