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Anonymous Raccoon 2516Jun 20, 2026 7:04 am
FAN by itself changes nothing. A bidder only sees its own valuation; the lever only exists at the mediation layer, where you see every competing network's prediction and ranking for a given ⟨impression, creative, bid⟩. Without that visibility there's nothing to reprioritize against.
Would Meta reprioritize non-IDFA traffic in FAN? — Thread
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FAN by itself changes nothing. A bidder only sees its own valuation; the lever only exists at the mediation layer, where you see every competing network's prediction and ranking for a given ⟨impression, creative, bid⟩. Without that visibility there's nothing to reprioritize against.