You must be signed in with an active subscription to comment or reply.
EricJan 21, 2026 9:48 am
I don’t view the space as being inherently zero-sum in the long term. I think one aspect of Meta reasserting itself in gaming is that Meta can probably expose gaming ads to non-gamers to a greater degree than any other platform outside of Google, which could be broadly expansionary for the category.
2026 predictions for mobile gaming — Thread
« Back to post
How do your predictions impact your thoughts on AppLovin? Is Liftoff a threat? If Meta re-focuses on App advertising does this impact APP?
I don’t view the space as being inherently zero-sum in the long term. I think one aspect of Meta reasserting itself in gaming is that Meta can probably expose gaming ads to non-gamers to a greater degree than any other platform outside of Google, which could be broadly expansionary for the category.