This is the 11th year-ahead predictions post I've written for the mobile gaming category. See 2025 predictions here, and the historical catalog of mobile gaming predictions posts here. For my philosophy around the value of making predictions -- predictions can clarify and elucidate trends even if they are ultimately incorrect! -- see here. To my […]
Comments:
How do your predictions impact your thoughts on AppLovin? Is Liftoff a threat? If Meta re-focuses on App advertising does this impact APP?
I don’t view the space as being inherently zero-sum in the long term. I think one aspect of Meta reasserting itself in gaming is that Meta can probably expose gaming ads to non-gamers to a greater degree than any other platform outside of Google, which could be broadly expansionary for the category.