Why do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original ContentGaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, RetentionApple’s $500MM bet on Arcade and the future of mobile gaming
Posted on April 15, 2019 in Freemium, Games, Mobile Marketing, Original ContentGoogle’s Stadia could make app stores obsolete
Posted on March 25, 2019 in Games, Mobile Marketing, Original ContentThe problem with the 30% platform fee on mobile in three charts
Posted on March 4, 2019 in Freemium, Games, Mobile Marketing, Monetization, Original ContentWhat is the size of the mobile gaming advertising market?
Posted on February 25, 2019 in Games, Greatest Hits, Mobile Marketing, Original ContentThe State of the App Economy: 2019 and beyond
Posted on February 19, 2019 in Case Study, Games, Mobile Marketing, Original ContentAs Glu’s stock price soars, its Crowdstar acquisition looks prescient
Posted on September 4, 2018 in Freemium, Games, Mobile Marketing, Original ContentFortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Mobile Marketing, Original ContentThe mobile app economy’s second act
Posted on July 30, 2018 in Freemium, Games, Greatest Hits, Mobile Marketing, Original Content