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All posts in Games

Page 1 of 11

iOS14, Fortnite, and the importance of controlling distribution

Posted on March 22, 2021 in Games, Mobile Marketing, Original Content, Privacy

Why did Applovin buy Adjust?

Posted on February 4, 2021 in Games, Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing

Apple Arcade, one year on: no killer games, can’t compete with free

Posted on December 10, 2020 in Case Study, Games, Original Content

The economics of game streaming

Posted on November 30, 2020 in Games, Original Content, Podcast, Streaming

Why did Epic publish Fortnite on Google Play?

Posted on September 30, 2020 in Games, Lifetime Customer Value, Original Content

Roblox is the next big games advertising platform

Posted on September 28, 2020 in Games, Managing Growth Teams, Mobile Marketing, Original Content

Apocalypse Later: IDFA deprecation is delayed. Now what?

Posted on September 7, 2020 in Games, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Monetization, Original Content, Quantitative Marketing

How iOS14 might change consumer behavior on mobile

Posted on August 10, 2020 in Ethics of Advertising, Games, Mobile Marketing, Monetization, Original Content, Retention

Is AR a failed consumer category or a successful mobile gaming genre?

Posted on June 1, 2020 in Games, Original Content

How Zynga executed its stunning turnaround

Posted on April 27, 2020 in Case Study, Games, Managing Growth Teams, Original Content
 
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