All posts in Games

As Glu’s stock price soars, its Crowdstar acquisition looks prescient
Posted on September 4, 2018 in Freemium, Games, Mobile Marketing, Original Content

Fortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

The mobile app economy’s second act
Posted on July 30, 2018 in Analytics, App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

The Google Play algorithm change and the peril of ASO
Posted on July 2, 2018 in Analytics, App Development, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Succeeding with Licensed IP for Mobile F2P Games
Posted on April 16, 2018 in App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Marketing’s biggest frustration: a product that sucks
Posted on January 15, 2018 in Analytics, Games, Mobile Marketing, Original Content, User Acquisition 2

2018 predictions for mobile gaming
Posted on January 2, 2018 in App Development, Games, Greatest Hits, Original Content, User Acquisition

Can mobile gaming companies go public again?
Posted on October 9, 2017 in Freemium, Games, Original Content, User Acquisition

Navigating the Three Stages of the Mobile Marketing Lifecycle
Posted on September 25, 2017 in App Development, Freemium, Games, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition

The thawing of the Top Grossing chart
Posted on September 5, 2017 in App Development, Freemium, Games, Mobile Marketing, Original Content, User Acquisition 2

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