Can Meta recover leadership in mobile games advertising? One of my predictions for mobile gaming in 2026, published earlier this month, is that "Meta aggressively pursues growth in… January 27, 2026
2026 predictions for mobile gaming This is the 11th year-ahead predictions post I've written for the mobile gaming category. See 2025 predictions here, and the… January 19, 2026
INSERT COIN: Will lower App Store fees mean lower prices in free-to-play games? One question I've wanted to consider formally for some time is whether a lower commission rate in the App Store… June 11, 2025
Netflix’s gaming reset Netflix's newly appointed President of Games, Alain Tascan, laid out the company's updated strategy for its gaming initiative in a… March 26, 2025
The economics of mobile gaming advertising The in-game advertising market can be difficult for non-practitioners to comprehend. I attempted to de-mystify it in a podcast episode… March 4, 2025
2025 predictions for mobile gaming To my mind, the most important developments in mobile gaming over the course of 2024 were: One development that I… January 15, 2025
AppLovin eCommerce advertising: bull and bear arguments AppLovin's expansion into eCommerce presents potentially one of the most compelling developments in eCommerce advertising since Shopify's introduction of its… December 11, 2024
Podcast: The mobile gaming fundraising market (with Annina Salvén) My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming… November 20, 2024
Unity cancels its engine runtime fee Last week, Unity canceled the Runtime Fee that it announced in September of last year. From the company's blog post… September 16, 2024
Podcast: Understanding the Roblox creator ecosystem (with Joe Ferencz) My guest in this week's episode of the Mobile Dev Memo podcast is Joe Ferencz, the CEO and founder of… August 7, 2024
