Managing Growth Teams

Abandoning intuition: using Generative AI for advertising creative

By Eric Benjamin Seufert

Of the various enterprise use cases served by Generative AI, none is perhaps more immediately actionable than advertising creative production. The value proposition is obvious, given some qualities of digital advertising: Advertising creative is a critically important component of successful, scaled advertising, but the cost of production and testing can be immense. I describe a […]

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Comments:

Anonymous Opossum 9808 Dec 6, 2025 8:11 pm

Thanks for this excellent analysis. Is it a correct read on the configuration that human ideation drives a meta creative concept with generative taking over all iterations and timed replacements within that cycle? So, in practice, for a retail brand on a seasonal product cycle, humans provide the seasonal concept with generative taking all the timed replacements within that season’s concept?

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