Abandoning intuition: using Generative AI for advertising creative

Of the various enterprise use cases served by Generative AI, none is perhaps more immediately actionable than advertising creative production. The value proposition is obvious, given some qualities of digital advertising: Advertising creative is a critically important component of successful, scaled advertising, but the cost of production and testing can be immense. I describe a […]

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.