The end of SEO should scare mobile ASO devotees
Posted on January 27, 2020 in Managing Growth Teams, Mobile Marketing, Original ContentWhy paid UA is the primary driver of discoverability for mobile apps
Posted on January 23, 2020 in Case Study, Managing Growth Teams, Mobile Marketing, Original ContentMeasuring marginal organic contribution from paid marketing
Posted on January 20, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingIntroducing Theseus, a Python library for cohort analysis
Posted on January 13, 2020 in Greatest Hits, Managing Growth Teams, Original Content, Programmatic Marketing, Quantitative MarketingMerging product and marketing: a practical approach
Posted on December 16, 2019 in Managing Growth Teams, Monetization, Original Content, Quantitative Marketing2020 predictions for mobile marketing
Posted on December 9, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentSix principles of effective analytics
Posted on November 11, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Quantitative MarketingBuilding a traffic composition strategy on mobile
Posted on November 4, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingThe only growth metric that matters
Posted on October 28, 2019 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, Retention