Two fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionBuilding a marketing P&L using LTV and ROAS
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Posted on September 16, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentAre mobile marketing agencies relevant in 2019?
Posted on September 9, 2019 in Managing Growth Teams, Mobile Marketing, Original ContentWhat is mobile ad fraud? Taking lessons from Uber’s lawsuits
Posted on August 26, 2019 in Case Study, Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingOpportunity cost and diminishing returns in mobile user acquisition
Posted on August 19, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingAre mobile marketing teams shrinking?
Posted on August 12, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic MarketingThe slow and costly process of scaling user acquisition
Posted on July 29, 2019 in Managing Growth Teams, Mobile Marketing, Original Content