The game theory of branded search advertising
Posted on March 8, 2023 in Ethics of Advertising, Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentThe emerging marketing economist
Posted on February 15, 2023 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingAbandoning intuition: using Generative AI for advertising creative
Posted on December 7, 2022 in Managing Growth Teams, Original ContentThe state of eCommerce advertising and the impending eCommerce credit reckoning
Posted on November 23, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, PodcastGoogle’s PMax, Meta’s Advantage+, and the logic of total advertising automation
Posted on August 31, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Privacy, Programmatic MarketingWhy you should spend more with fewer networks in a privacy-centric world
Posted on August 22, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, PrivacySurviving the mobile marketing winter: customer unit economics
Posted on July 27, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingAdvertising strategy in a recession
Posted on May 25, 2022 in Managing Growth Teams, Mobile Marketing, Original ContentUnpacking the DSA’s impact on digital advertising
Posted on April 25, 2022 in Managing Growth Teams, Mobile Marketing, Original Content, Privacy, Programmatic Marketing, Quantitative Marketing