Bayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning
Posted on May 20, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingWhat does an effective CMO look like?
Posted on May 11, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentHow Zynga executed its stunning turnaround
Posted on April 27, 2020 in Case Study, Games, Managing Growth Teams, Original ContentWhy dating app Surge swiped left on Firebase predictions
Posted on April 22, 2020 in Case Study, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionThe five levels of digital marketing automation
Posted on April 13, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingQuibi’s failure to launch: can Hollywood win on mobile?
Posted on April 8, 2020 in Managing Growth Teams, Mobile Marketing, Original ContentAdvertising Strategy During a Recession (Video)
Posted on March 31, 2020 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionDon’t be fooled: the mobile app economy will implode just like everything else
Posted on March 30, 2020 in Managing Growth Teams, Original ContentHow to manage marketing spend during a recession
Posted on March 16, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentBuilding a virtuous cycle between product and marketing
Posted on March 9, 2020 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Retention