The three conversion funnels of a digital product
Posted on November 22, 2023 in Managing Growth Teams, Original Content, Paid Content, Performance MarketingThe black box inside the black box
Posted on November 8, 2023 in Artificial Intelligence, Digital Advertising, Ethics of Advertising, Managing Growth Teams, Original Content, Paid Content, Performance MarketingThe Jenga Tower principle in modern performance marketing
Posted on September 27, 2023 in Managing Growth Teams, Original Content, Paid Content, Performance MarketingGenerative AI for ad creative: five value milestones
Posted on July 19, 2023 in Artificial Intelligence, Digital Advertising, Managing Growth Teams, Original Content, Paid Content, Performance Marketing
Posted on May 30, 2023 in Digital Advertising, Managing Growth Teams, Original Content, Performance Marketing, Privacy
Interpreting Airbnb’s shift away from performance marketing
Posted on May 10, 2023 in Digital Advertising, Managing Growth Teams, Original Content, Paid Content, Performance MarketingReprogramming the Broken Marketing Brain
Posted on May 3, 2023 in Managing Growth Teams, Original Content, Paid Content, Performance Marketing, Privacy, Quantitative MarketingPodcast: The post-ATT eCommerce landscape (with Rishabh Jain)
Posted on April 18, 2023 in Managing Growth Teams, Original Content, Performance Marketing, Podcast, PrivacyThe emerging marketing economist
Posted on February 15, 2023 in Managing Growth Teams, Original Content, Performance Marketing, Quantitative Marketing