Interpreting Airbnb’s shift away from performance marketing

Airbnb's decision to scale down spend on performance marketing serves as a fascinating case study in operational flexibility and experimentation. But it's not clear that any practical marketing guidance can be gleaned from it by companies that don't benefit from near-ubiquitous consumer awareness.

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.