Digital Advertising

The CAPI revolution

https://www.youtube.com/watch?v=ctR449XiMAM The Conversions API, or CAPI, represents a revolutionary development in the digital economy: it allows any platform with sufficient scale…

September 9, 2026

Can Apple boost App Store revenue without ads?

Mark Gurman, writing in his Power On newsletter, speculates that Phil Schiller's transition away from App Store leadership, reported in…

September 7, 2026

Understanding the privileged position of chatbot advertising

https://www.youtube.com/watch?v=v7q8bvhsLUY This week's podcast episode is a long-form companion piece to an article I published last week: The privileged position…

September 2, 2026

Unpacking the FTC’s case against Amazon

On Monday, the FTC, along with 22 states, sued Amazon, alleging that it deceived approximately 1.2MM advertisers on its platform…

September 1, 2026

The privileged position of chatbot advertising

The dominant consumer-facing digital advertising models can be organized into five broad categories according to the availability, strength, and source…

August 26, 2026

Podcast: MDM Mailbag #8 (with Thomas Petit)

https://www.youtube.com/watch?v=iD_YbEW0Y3w For the eighth installment of the MDM Mailbag series, I am joined by independent app growth consultant and advisor…

August 26, 2026

Meta launches a business agent for ad campaigns

Meta announced yesterday that it has introduced new functionality to Meta AI -- which can now be accessed via a…

August 20, 2026

Apple forced to restructure ATT

Yesterday, the German competition authority, the Bundeskartellamt, concluded its antitrust investigation into Apple's App Tracking Transparency (ATT) framework after Apple…

August 18, 2026

Apple launches a unified campaign management API

Apple released its new advertising campaign management API, the Apple Ads Platform API, last week (hat tip to tipsheet.ai). The…

August 17, 2026

Podcast: Digital Advertising’s M&A Resurgence (with Maor Sadra)

https://www.youtube.com/watch?v=YAVS2Y8SeLk On this week's episode of the podcast, I am joined by Maor Sadra, the co-founder and CEO of INCRMNTAL,…

August 12, 2026