Digital Advertising

Meta Q2 2026 earnings: the albatross weighs heavily

Meta released its Q2 2026 earnings results yesterday: Advertising revenue increased by 27.5% on a year-over-year basis, to $59.4BN; Impressions served across the…

Podcast: Demystifying open source MMM (with Michael Kaminsky)

https://www.youtube.com/watch?v=tJzzjP29f-k On this week's episode of the podcast, I am joined by Michael Kaminsky, co-founder and co-CEO of Recast. We…

OpenAI introduces conversion optimization, app install attribution, and advanced matching

OpenAI sent an email to advertising clients last week introducing a litany of new features; among them, oCPC conversion optimization…

Alphabet Q2 2026 earnings: 14% ad revenue growth, 500k advertisers on AI Max

Alphabet released its Q2 2026 earnings last night: Overall advertising revenue grew by 14.4% to $81.6BN. Search revenue grew by 16.8% to $63.3BN. YouTube…

Podcast: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal)

https://www.youtube.com/watch?v=iZ_1rBtK-Xc On this week's episode of the podcast, I am joined by Ananya Sen and Saharsh Agarwal to discuss their…

Pinterest’s UniPinRec and the benefits of unified retrieval and ranking

In May, Pinterest released a paper introducing UniPinRec, a system that unifies candidate retrieval and ranking for Pins within a…

DoorDash’s small-model approach to ad ranking

DoorDash published a blog post last month detailing its approach to fine-tuning a small language model (what they call a…

Did Apple just signal a third-party expansion of Apple Ads?

Rumors have swirled for years about a potential extension of Apple's mobile advertising platform to third-party surfaces. Last April, Apple…

Podcast: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen)

https://www.youtube.com/watch?v=zDoxHwG1MSo On this week's episode of the podcast, I am joined by Tricia Han, CEO of Mistplay, and Sampsa Jaatinen,…

OpenAI introduces Custom Audiences

OpenAI launched Custom Audiences for its advertising platform last week; there is no blog post formally announcing the new tool,…