Digital Advertising

Would Meta reprioritize non-IDFA traffic in FAN?

A persistent theory in the mobile ecosystem is that Meta will begin systematically targeting non-IDFA traffic through its Facebook Audience…

Podcast: Shopify as a marketing operating system (with Venkat Prabhu)

https://www.youtube.com/watch?v=wtUrjt-L4RE On this week's episode of the podcast, I am joined by Venkat Prabhu, Director of Product for Shop Campaigns…

The enterprise AI price war and OpenAI’s consumer advantage

Last week, the WSJ reported that OpenAI is considering applying "drastic price cuts" to its enterprise API to win customers…

Fox acquires Roku; why Amazon didn’t

Fox this morning announced that it has entered into a definitive agreement to acquire Roku, the streaming platform operator behind…

Meta to use ads data for content recommendations

On Tuesday, Meta published a blog post announcing that it will begin using the data provided to it by advertisers…

Podcast: Understanding Amazon’s advertising advantages (with Adam Epstein)

https://www.youtube.com/watch?v=yhiRPl6v4Nk On this week's episode of the podcast, I am joined by Adam Epstein, the co-founder and CEO of Gigi,…

Your phone isn’t secretly listening to you for ad targeting, part 2

Last month, the FTC fined Cox Media Group (CMG) and two other companies to settle allegations that the firms deceived…

Meta’s subscriptions and the advertising narrative blind spot

Meta announced last week that it is rolling out its Facebook Plus, Instagram Plus, and WhatsApp Plus subscriptions globally. There…

The generative RecSys revolution

The application of generative methodologies to recommendation systems infrastructure ("RecSys") is an exciting area at the frontier of ML research.…

Podcast: The New Economics of Building an Audience (with Danny Frankel)

https://www.youtube.com/watch?v=j06HrjH-0ek On this week's episode of the podcast, I am joined by Danny Frankel, the founder of Punchup Live, a…