Digital Advertising

Podcast: Building ad tech for the chatbot era (with Tal Shoham)

https://www.youtube.com/watch?v=gjG5yNOZDxg On this week's episode of the podcast, I am joined by Tal Shoham, the CEO and co-founder of Velocity,…

Meta’s Muse moat: integration into Advantage+

Yesterday, Meta launched Muse Image, its foundation image generation model. The new model is available to consumers in Meta AI…

XBOX’s billion-user platform mandate

Yesterday, XBOX's newly appointed CEO, Asha Sharma, published a roughly 1,000-word memo announcing a significant reorganization of the company. This…

The Prosperous Society

https://www.youtube.com/watch?v=pn0h7Em7u5M The Prosperous Society is a three-hour, four-part series that explores the political economy of artificial intelligence, grounded in the…

Meta’s morass

Bloomberg reports that Meta is considering launching a cloud compute business (emphasis mine): Meta Platforms Inc. is developing plans for a…

Walmart/Vibe is not a CTV consolidation story

Last week, Walmart announced that it has agreed to acquire Vibe.co, a CTV-specialized DSP, for a reported $1.4BN. From The…

Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi)

https://www.youtube.com/watch?v=V8tV2czrZZE On this week's episode of the podcast, I am joined by Garrett Johnson and Shunto Kobayashi, professors at Boston University who have…

Alibaba’s Bid2X and the foundation model era for digital advertising

Last August, at the KDD conference, a research team from Alibaba presented Bid2X, a foundation model for advertising bidding environments…

Podcast: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory)

https://www.youtube.com/watch?v=qZj6_mJGOMg On this week's episode of the podcast, I am joined by Olivia Kory, the CMO of Haus, to discuss…

AppsFlyer is too big to let fail

Axios reports that mobile measurement platform AppsFlyer has raised more than $1BN from a consortium of four investors: Meta, Google,…