Digital Advertising

Apple forced to restructure ATT

Yesterday, the German competition authority, the Bundeskartellamt, concluded its antitrust investigation into Apple's App Tracking Transparency (ATT) framework after Apple…

August 18, 2026

Apple launches a unified campaign management API

Apple released its new advertising campaign management API, the Apple Ads Platform API, last week (hat tip to tipsheet.ai). The…

August 17, 2026

Podcast: Digital Advertising’s M&A Resurgence (with Maor Sadra)

https://www.youtube.com/watch?v=YAVS2Y8SeLk On this week's episode of the podcast, I am joined by Maor Sadra, the co-founder and CEO of INCRMNTAL,…

August 12, 2026

Meta’s Europe problem

In my analysis of Meta's Q2 earnings two weeks ago, I highlighted Meta's impression economics broken out by reporting region.…

August 10, 2026

AppLovin Q2 2026 earnings: a rare earnings miss

AppLovin reported its Q2 2026 earnings yesterday: Advertising revenue grew by 52.8% to $1.92BN. Net income grew by 64.1% to $1.27BN, at a 65.8%…

Snap Q2 2026 earnings: 9% ad revenue growth, North America DAU stabilization

Snap released its Q2 2026 earnings results last night: Revenue of $1.6BN grew by 18.9% year-over-year, with advertising revenue of $1.3BN having grown…

Reddit Q2 2026 earnings: 64% ad revenue growth, US DAUq sequential decline

Reddit reported its Q2 2026 earnings on Thursday: Total revenue increased by 61% year-over-year to $805MM. Ad revenue increased 64% to $762…

Meta Q2 2026 earnings: the albatross weighs heavily

Meta released its Q2 2026 earnings results yesterday: Advertising revenue increased by 27.5% on a year-over-year basis, to $59.4BN; Impressions served across the…

Podcast: Demystifying open source MMM (with Michael Kaminsky)

https://www.youtube.com/watch?v=tJzzjP29f-k On this week's episode of the podcast, I am joined by Michael Kaminsky, co-founder and co-CEO of Recast. We…

OpenAI introduces conversion optimization, app install attribution, and advanced matching

OpenAI sent an email to advertising clients last week introducing a litany of new features; among them, oCPC conversion optimization…