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All posts in Digital Advertising

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What ad products might Apple announce at WWDC 2023?

Posted on June 2, 2023 in Digital Advertising, Original Content, Paid Content, Privacy

Generative AI, advertising, and hidden personas

Posted on May 31, 2023 in Artificial Intelligence, Digital Advertising, Original Content, Paid Content, Platform Wars

Flying Blind

Posted on May 30, 2023 in Digital Advertising, Managing Growth Teams, Original Content, Performance Marketing, Privacy

Meta’s $1.3BN fine and the data diffusion problem

Posted on May 24, 2023 in Digital Advertising, Ethics of Advertising, Original Content, Paid Content, Privacy

Considering Netflix’s 5MM ad-supported MAU

Posted on May 19, 2023 in Digital Advertising, Original Content, Paid Content, Streaming

Podcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao)

Posted on May 12, 2023 in Digital Advertising, Original Content, Performance Marketing, Podcast

Interpreting Airbnb’s shift away from performance marketing

Posted on May 10, 2023 in Digital Advertising, Managing Growth Teams, Original Content, Paid Content, Performance Marketing

FB Shops to require native check-out: Meta’s Content Fortress strategy takes root

Posted on May 4, 2023 in Commerce, Digital Advertising, Original Content, Paid Content
 

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