Search is the wrong mental model for chatbot advertising The Wall Street Journal reports that eMarketer, an analytics firm, estimates that Meta will overtake Google in 2026 in terms… April 14, 2026
Podcast: Google navigates the AI advertising era (with Dan Taylor) https://www.youtube.com/watch?v=TmOsXQyxB2U On this week's episode of the podcast, I am joined by Dan Taylor, the Vice President of Global Ads… April 14, 2026
Contextualizing Meta’s Muse Spark Meta unveiled its long-awaited new foundational model, which it calls Muse Spark, last week. From its blog post introducing the… April 13, 2026
How can ChatGPT reach $100BN in advertising revenue? Citing fundraising documents, both The Information and Axios report that OpenAI expects to reach $100BN in advertising revenue by 2030.… April 10, 2026
The App Store discoverability squeeze The Information, using data from Sensor Tower, reports that the number of new apps published to the iOS App Store… April 7, 2026
RecSys, ad ranking, and the AI advertising opportunity Meta published a whitepaper this week introducing its Adaptive Ranking Model, a request-centric ad ranking architecture that enables LLM-scale user… April 3, 2026
Apple brings ads to Apple Maps Bloomberg reports that Apple will soon bring ads to Apple Maps (emphasis mine): Apple Inc. is preparing to introduce advertising in its Maps… March 24, 2026
Podcast: Understanding Unity’s Vector (with Felix The) https://open.spotify.com/episode/1RmkJTAIoRMDjrAdgAM57n?si=323ba097120d49f4 On this week's episode of the podcast, I am joined by Felix The, SVP of Product and Engineering -… March 24, 2026
AppLovin launches AI-enabled video creative generation In a blog post last week (hat tip to the excellent TipSheet newsletter), AppLovin revealed that it has been operating… March 24, 2026
Meta’s agentic approach to ad ranking experimentation Last week, Meta published a blog post detailing the mechanics of its Ranking Engineer Agent (REA), which autonomously proposes hypotheses… March 23, 2026
