Digital Advertising

The generative RecSys revolution

The application of generative methodologies to recommendation systems infrastructure ("RecSys") is an exciting area at the frontier of ML research.…

Podcast: The New Economics of Building an Audience (with Danny Frankel)

https://www.youtube.com/watch?v=j06HrjH-0ek On this week's episode of the podcast, I am joined by Danny Frankel, the founder of Punchup Live, a…

Introducing DeCANT, a context-conditioned, attention-based multimodal architecture for creative pre-testing

The underlying mechanics of modern digital advertising systems have become increasingly opaque to advertisers. In testimony during an antitrust trial…

AppLovin publishes Gist, a social media app

AppLovin has published a social media app called Gist (see the US App Store product page here). The app is…

Google’s Gambit, Part 4: The end of Static Search

Google announced a major overhaul to Search at its Google I/O developer event yesterday. From a blog post titled A…

Amazon’s advertising advantages

Amazon's advertising advantages have always been somewhat obvious: as a retail platform, and through its Prime subscription, it benefits from…

Components of AI-enabled advertising

AI is being applied to digital advertising in so many disparate and meaningful ways that the concept has been diluted…

Spotify, Roblox, and the conditions for a walled garden

Spotify revealed a noteworthy data point on its Q1 2026 earnings call two weeks ago: the company's advertising platform, which…

AppLovin Q1 2026 earnings: 59% ad revenue growth, the hybrid monetization opportunity for games

AppLovin reported its Q1 2026 earnings yesterday: Advertising revenue grew by 59.0% to $1.84BN. Net income grew by 66.5% to $1.21BN, at 65.4% margin.…

ChatGPT launches a CAPI, a pixel, and self-serve

OpenAI announced changes to its advertising platform today, including a conversions API (CAPI) and a pixel to support conversion measurement,…