Reprogramming the Broken Marketing Brain

Onboarding a company's management team to a conceptually new method of evaluating the efficiency of marketing spend is no small feat. And it is for this reason that short-term workarounds and loopholes have prevailed: companies want to retain their marketing reporting infrastructure because all decision-making takes place downstream from it. But this reporting was designed for a fundamentally different time, and privacy restrictions are only going to continue to proliferate with the DMA and DSA going into effect in Europe. Many companies are currently operating with a broken marketing brain.

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