Google’s PMax, Meta’s Advantage+, and the logic of total advertising automation
Posted on August 31, 2022 in Managing Growth Teams, Original Content, Paid Content, Performance Marketing, Privacy, Programmatic MarketingWhy you should spend more with fewer networks in a privacy-centric world
Posted on August 22, 2022 in Managing Growth Teams, Original Content, Performance Marketing, PrivacySurviving the mobile marketing winter: customer unit economics
Posted on July 27, 2022 in Managing Growth Teams, Original Content, Performance Marketing, Quantitative MarketingAdvertising strategy in a recession
Posted on May 25, 2022 in Managing Growth Teams, Original Content, Performance MarketingUnpacking the DSA’s impact on digital advertising
Posted on April 25, 2022 in Managing Growth Teams, Original Content, Performance Marketing, Privacy, Programmatic Marketing, Quantitative MarketingUnpacking Google’s deprecation of the GAID and the Privacy Sandbox for Android
Posted on April 12, 2022 in Managing Growth Teams, Original Content, Performance Marketing, Podcast, PrivacyHow has ATT impacted mobile advertising?
Posted on October 18, 2021 in Ethics of Advertising, Managing Growth Teams, Original Content, Performance MarketingTikTok is too big for mobile advertisers to ignore
Posted on October 4, 2021 in Managing Growth Teams, Original Content, Performance Marketing, Platform Wars, Quantitative Marketing
Posted on July 16, 2021 in Greatest Hits, Managing Growth Teams, Original Content, Performance Marketing, Retention, Virality