Podcast: Surfing in a Squall: the future of mobile without an IDFA, with Maor Sadra
Posted on July 8, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Podcast, Programmatic Marketing, Quantitative MarketingIntroducing the Modern Mobile Marketing at Scale online course
Posted on July 1, 2020 in Managing Growth Teams, Mobile Marketing, Original ContentApple killed the IDFA: A comprehensive guide to the future of mobile marketing
Posted on June 29, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingMedia mix models are the future of mobile advertising
Posted on June 15, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingMonetization data is critical in a mobile game soft launch
Posted on June 3, 2020 in Managing Growth Teams, Mobile Marketing, Original ContentBroad targeting on Facebook took me to $500k / month in spend. Now what?
Posted on May 25, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingBayesian Bandits: Behind the scenes of Facebook’s spend allocation decisioning
Posted on May 20, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingWhat does an effective CMO look like?
Posted on May 11, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentHow Zynga executed its stunning turnaround
Posted on April 27, 2020 in Case Study, Games, Managing Growth Teams, Original ContentWhy dating app Surge swiped left on Firebase predictions
Posted on April 22, 2020 in Case Study, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, Retention