Agentic commerce is a mirage (part 2)

March 5, 2026

OpenAI appears to be deprioritizing, if not abandoning, its Instant Checkout product within ChatGPT. From The Information (emphasis mine): OpenAI is scaling back its plan to introduce shopping directly inside ChatGPT, marking a change in its high-profile effort to put checkouts inside the chatbot. Instead of allowing users to make purchases directly from product listings that […]

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