AI Tracking Transparency

February 24, 2026

On November 13th, 2025, Apple updated its App Store developer guidelines -- specifically, guideline 5.1.2 (i) -- to require developers to obtain affirmative, opt-in consent from users before sending "personal data" to third-party AI services: I put "personal data" in quotes above because Apple's definition of personal data is not explicitly, exhaustively articulated. In its […]

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