Appsflyer is a New York City-based mobile marketing attribution platform that allows app developers to associate users with inbound acquisition sources — including social and organic — and evaluate channels based on an array of proxy metrics. Founded in 2011, Appsflyer has raised funding from Magma Ventures.

Appsflyer’s attribution tool ties directly into its analytics platform, which gives app developers the ability to segment and filter channels by Lifetime Customer Value (LTV) as well as various engagement metrics in calculating return on marketing investment. Appsflyer is integrated into apps through its SDK, and it tracks performance based on clicks and conversions across a number of ad networks.