Can Netflix’s ad tier be ARPU-neutral?

October 14, 2022

Netflix revealed the eagerly-awaited details of its forthcoming advertising-supported subscription tier yesterday. The new product tier, which Netflix calls Basic with Ads, will debut on November 3rd in the United States at a price point of $6.99 per month. Netflix's ad-supported tier falls in the middle of the price range for comparable ad-supported tiers from […]

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