Paid Content

Meta launches a business agent for ad campaigns

Meta announced yesterday that it has introduced new functionality to Meta AI -- which can now be accessed via a…

August 20, 2026

Apple’s new EU App Store rules abandon per-install fees

Yesterday, Apple announced a new fee structure for apps distributed in the EU, which will go into effect on October…

August 19, 2026

Apple launches a unified campaign management API

Apple released its new advertising campaign management API, the Apple Ads Platform API, last week (hat tip to tipsheet.ai). The…

August 17, 2026

Spotify’s GLIDE: generative retrieval for podcast discovery

In a recently published paper, researchers from Spotify note that while podcast listening habits exhibit continuity -- users tend to…

August 14, 2026

The golden age of YouTube monetization has passed

Yesterday, YouTube updated the terms of its YouTube Partner Program (YPP), increasing the engagement requirements for creators to monetize their…

August 11, 2026

Meta’s Europe problem

In my analysis of Meta's Q2 earnings two weeks ago, I highlighted Meta's impression economics broken out by reporting region.…

August 10, 2026

AppLovin Q2 2026 earnings: a rare earnings miss

AppLovin reported its Q2 2026 earnings yesterday: Advertising revenue grew by 52.8% to $1.92BN. Net income grew by 64.1% to $1.27BN, at a 65.8%…

Snap Q2 2026 earnings: 9% ad revenue growth, North America DAU stabilization

Snap released its Q2 2026 earnings results last night: Revenue of $1.6BN grew by 18.9% year-over-year, with advertising revenue of $1.3BN having grown…

Reddit Q2 2026 earnings: 64% ad revenue growth, US DAUq sequential decline

Reddit reported its Q2 2026 earnings on Thursday: Total revenue increased by 61% year-over-year to $805MM. Ad revenue increased 64% to $762…

Meta Q2 2026 earnings: the albatross weighs heavily

Meta released its Q2 2026 earnings results yesterday: Advertising revenue increased by 27.5% on a year-over-year basis, to $59.4BN; Impressions served across the…