YouTube tests increased ad load as it challenges TikTok

Last week, reports surfaced that YouTube had begun exposing users on Connected TVs to sequences of up to 10 ads at a time. Per the screenshot below, these sequences can last up to nearly four minutes, which is longer than a standard television commercial break. In a statement, YouTube explained that this experience was part […]

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.