Artificial Intelligence

Podcast: A Scientific Approach to Prompt Engineering (with Mike Taylor)

https://open.spotify.com/episode/6lVFIoe5SioTv40HkxDwVA?si=9d5fe4836df94313 In this episode of the Mobile Dev Memo podcast, I speak with Mike Taylor, the co-author of a new…

AI Overviews and the future of Google Search

Last week, Google announced at its Google I/O product showcase that it has introduced a new feature called AI Overviews…

Meta Shops, Shop Ads, and platform AI advantages

Meta unveiled new generative AI tools for creative production at a press event yesterday, including the ability for advertisers to…

Generative AI, radical personalization, and personal value functions

Product personalization is a commanding theme within the digital economy. To my mind, two catalysts have emerged that not only…

December 6, 2023

The black box inside the black box

Google announced yesterday that its Generative AI tools are now available to be used to create "headlines, descriptions, and images"…

November 8, 2023

Generative AI for ad creative: five value milestones

Generative AI's application to advertising creative production is obvious -- perhaps the most glaringly fitting use case for that technology.…

Generative AI, advertising, and hidden personas

Last week, WPP, the world's largest advertising agency, announced a partnership with NVIDIA that will empower advertising creative production through…

The inflationary impact of AI-generated ad creative

Last week, Meta unveiled its AI Sandbox: a suite of generative AI tools designed to assist advertisers with creative production.…