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General

The WAU effect

As I argue in Understanding ChatGPT’s unit economics, OpenAI's choice to report Weekly Active Users (WAU) instead of the more…
December 23, 2025

INSERT COIN: Will lower App Store fees mean lower prices in free-to-play games?

One question I've wanted to consider formally for some time is whether a lower commission rate in the App Store…
June 11, 2025

Introducing Darkpool Chart Explorer

I am excited today to launch Darkpool Chart Explorer, a mobile app store analytics and visualization tool. The Darkpool Chart…
February 15, 2024

Recent podcasts

  1. Podcast: Quantifying the impact of AI Overviews on outbound clicks (with Ananya Sen and Saharsh Agarwal) July 21, 2026
  2. Podcast: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen) July 15, 2026
  3. Podcast: Building ad tech for the chatbot era (with Tal Shoham) July 8, 2026
  4. The Prosperous Society July 4, 2026
  5. Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi) June 30, 2026

Coverage Tickers

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Follow MDM

  1. Mobile Dev Memo on Facebook
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  3. MDM Podcast on Spotify

Resources

  1. Freemium Economics (book)
  2. Theseus Python Library
  3. F2P Excel Revenue Model
  4. Mobile User Acquisition 101
  5. Freemium Codex
Mobile Dev Memo by Eric Seufert
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