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General

The WAU effect

As I argue in Understanding ChatGPT’s unit economics, OpenAI's choice to report Weekly Active Users (WAU) instead of the more…
December 23, 2025

INSERT COIN: Will lower App Store fees mean lower prices in free-to-play games?

One question I've wanted to consider formally for some time is whether a lower commission rate in the App Store…
June 11, 2025

Introducing Darkpool Chart Explorer

I am excited today to launch Darkpool Chart Explorer, a mobile app store analytics and visualization tool. The Darkpool Chart…
February 15, 2024

Recent podcasts

  1. The Prosperous Society, Part 4: Per commercium virtus May 19, 2026
  2. Podcast: AI and video games (with Julian Togelius) May 13, 2026
  3. Podcast: The modern mobile gaming economy (with Phil Black) May 6, 2026
  4. Podcast: Re-evaluating agentic commerce (with Andrew Lipsman) April 28, 2026
  5. The Prosperous Society, Part 3: The Collapse of the Pareto Principle April 21, 2026

Coverage Tickers

5 Min. Delay

Follow MDM

  1. Mobile Dev Memo on Facebook
  2. @MobileDevMemo on X
  3. MDM Podcast on Spotify

Resources

  1. Freemium Economics (book)
  2. Theseus Python Library
  3. F2P Excel Revenue Model
  4. Mobile User Acquisition 101
  5. Freemium Codex
Mobile Dev Memo by Eric Seufert
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