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General

The WAU effect

As I argue in Understanding ChatGPT’s unit economics, OpenAI's choice to report Weekly Active Users (WAU) instead of the more…
December 23, 2025

INSERT COIN: Will lower App Store fees mean lower prices in free-to-play games?

One question I've wanted to consider formally for some time is whether a lower commission rate in the App Store…
June 11, 2025

Introducing Darkpool Chart Explorer

I am excited today to launch Darkpool Chart Explorer, a mobile app store analytics and visualization tool. The Darkpool Chart…
February 15, 2024

Recent podcasts

  1. What if everything turns out alright? September 23, 2026
  2. Podcast: An oral history of mobile user acquisition (with Nebojsa Radovic) September 16, 2026
  3. The CAPI revolution September 9, 2026
  4. Understanding the privileged position of chatbot advertising September 2, 2026
  5. Podcast: MDM Mailbag #8 (with Thomas Petit) August 26, 2026

Coverage Tickers

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Follow MDM

  1. Mobile Dev Memo on Facebook
  2. @MobileDevMemo on X
  3. MDM Podcast on Spotify

Resources

  1. Freemium Economics (book)
  2. Theseus Python Library
  3. F2P Excel Revenue Model
  4. Mobile User Acquisition 101
  5. Freemium Codex
Mobile Dev Memo by Eric Seufert
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