What does an effective CMO look like?
Posted on May 11, 2020 in Greatest Hits, Managing Growth Teams, Original Content, Performance MarketingThe five levels of digital marketing automation
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Posted on January 20, 2020 in Greatest Hits, Managing Growth Teams, Original Content, Performance Marketing, Quantitative MarketingSix principles of effective analytics
Posted on November 11, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Quantitative MarketingBuilding a traffic composition strategy on mobile
Posted on November 4, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Performance Marketing, Quantitative MarketingBuilding a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Original Content, Performance Marketing, Quantitative MarketingProducing and deploying advertising creative at scale
Posted on September 16, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Performance MarketingIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Performance Marketing, Quantitative Marketing, RetentionOptimizing advertising spend with the Blended Same-Month Return metric
Posted on May 6, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Performance Marketing, Quantitative Marketing