Meta Q3 2022 earnings: “Those who are patient and invest with us will end up being rewarded”
Posted on October 27, 2022 in Original Content, Platform WarsApple to developers: social media post “boosts” must be IAPs, subject to platform fees
Posted on October 25, 2022 in Monetization, Original Content, Paid Content, Platform Wars, Quarterly EarningsTikTok’s billion-dollar secret that wasn’t
Posted on September 14, 2022 in Ethics of Advertising, Original Content, Platform WarsHow can Apple build a $30BN advertising business?
Posted on September 7, 2022 in Original Content, Paid Content, Performance Marketing, Platform WarsAds in streaming, differential pricing, and the pursuit of ARPU
Posted on August 24, 2022 in Lifetime Customer Value, Monetization, Original Content, Paid Content, Platform Wars, StreamingAppLovin offers to merge with Unity: it’s musical chairs on mobile
Posted on August 9, 2022 in Original Content, Platform WarsWhy are Unity and ironSource merging?
Posted on July 13, 2022 in Original Content, Performance Marketing, Platform WarsUnpacking Meta’s pivot to an open graph and short-form video
Posted on July 8, 2022 in Original Content, Performance Marketing, Platform Wars