Apple’s ad targeting mechanics revealed in recent French privacy case Earlier this month, Apple was fined €8MM by CNIL, the French privacy watchdog, for reading iOS device identifiers without consent… January 30, 2023
Declining App Store revenue growth and the bull case for mobile gaming Last week, as is customary, Apple revealed the cumulative amount of money it has paid to app developers since the… January 18, 2023
The Duopoly is over (because Everything is an Ad Network) Axios reports that Google and Meta -- known in combination as the digital advertising "Duopoly" -- are expected to capture… December 21, 2022
The DMA and alternative in-app payments: too early to celebrate Bloomberg reported this week that Apple is making the required modifications to iOS to allow for third-party app stores and… December 15, 2022
Apple, Advertising, and Elon’s Agenda Elon Musk, Twitter's new owner, yesterday posted a series of tweets about Apple's App Store practices. In this series of… November 29, 2022
Elon’s dilemma When he purchased Twitter via a consortium of investors, Elon Musk acquired a company that primarily makes money by selling… November 3, 2022
Meta Q3 2022 earnings: “Those who are patient and invest with us will end up being rewarded” Meta released its Q3 2022 earnings yesterday. The company reported revenue of $27.7BN, which represents a 4% decrease on a… October 27, 2022
Apple to developers: social media post “boosts” must be IAPs, subject to platform fees Apple released iOS 16.1 to the public yesterday, and as part of that release, the company published eleven updates to… October 25, 2022
TikTok’s billion-dollar secret that wasn’t Last week at Vox Media's Code conference, Evan Spiegel, Snap's CEO, touched upon the various pain points that currently afflict… September 14, 2022
How can Apple build a $30BN advertising business? Recent reporting from the FT highlights Apple's growing ambitions with its advertising business, noting the large number of open positions… September 7, 2022
