The app economy’s Perestroika As is becoming the norm in the frenetic, post-ATT mobile ecosystem, in the last two weeks, three important developments related… April 4, 2022
How Apple might break fingerprinting in iOS 16 One of the more puzzling aspects of Apple's rollout and enforcement of its App Tracking Transparency (ATT) privacy policy is… February 21, 2022
Microsoft might upend the app economy Last week, Microsoft published a set of "Open App Store Principles" to its blog. The principles fall across four broad… February 14, 2022
Apple to developers: Heads I win, tails you lose Late last year, the Dutch competition regulator, the Authority for Consumers and Markets (ACM), ruled that Apple must allow dating… February 7, 2022
Unpacking Meta’s grim Q4 earnings Meta, née Facebook, saw its share price drop by more than 20% in after-hours trading after announcing its Q4 earnings… February 3, 2022
The App Store has a ‘Too Big To Fail’ problem The term 'too big to fail' is commonly associated with the various bank bailouts during the global financial crisis of… January 24, 2022
Apple just clarified alternative payments on iOS. Spoiler: Apple still takes a commission. On December 24th of last year, the Netherlands' competition regulator, the Authority for Consumers and Markets (ACM), ruled that Apple… January 17, 2022
Can Twitter become a direct response advertising behemoth? Last week, Jack Dorsey, Twitter's co-founder, announced that he is stepping down from the CEO role at the company. In… December 6, 2021
ATT advantages Apple’s ad network. Here’s how to fix that. In April 2021, Apple introduced a privacy policy called App Tracking Transparency (ATT) that moderates a data collection and aggregation… November 1, 2021
Unpacking ATT’s impact on Facebook revenue Facebook announced Q3 earnings last night, posting revenue of $29.01BN against analyst expectations of $29.57BN as polled by Refinitiv, for… October 26, 2021
