All posts in Greatest Hits

It’s impossible to saturate a marketing channel
Posted on December 17, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Performance marketers shouldn’t care about Millennials
Posted on December 10, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content

Is Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in App Development, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content

Monthly user churn is a terrible metric
Posted on November 19, 2018 in Analytics, Freemium, Greatest Hits, Original Content, Retention, User Acquisition

Understanding the limits to app virality
Posted on November 5, 2018 in Analytics, Engagement, Greatest Hits, Original Content, User Acquisition, Virality

It’s time to re-think A/B testing
Posted on October 15, 2018 in Analytics, App Development, Freemium, Greatest Hits, Monetization, Original Content

What is performance marketing?
Posted on October 8, 2018 in Analytics, Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition

How does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Retention, User Acquisition

Strategy must precede media buying in mobile advertising
Posted on September 17, 2018 in App Development, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition

Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem
Posted on September 10, 2018 in Analytics, Engagement, Freemium, Greatest Hits, Original Content, Retention, User Acquisition, Virality

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