Fortnite skipping Google Play won't disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionThe mobile app economy's second act
Posted on July 30, 2018 in Analytics, App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionThe importance of Facebook shuttering tbh 9 months after acquiring it
Posted on July 9, 2018 in App Development, Case Study, Greatest Hits, Mobile Messaging, Original ContentThe Google Play algorithm change and the peril of ASO
Posted on July 2, 2018 in Analytics, App Development, Games, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionHow much data is needed to calculate LTV?
Posted on May 14, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionThe changing face of mobile UA with event-based bidding
Posted on April 23, 2018 in Greatest Hits, Mobile Marketing, Original Content, User AcquisitionSucceeding with Licensed IP for Mobile F2P Games
Posted on April 16, 2018 in App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionScaling a mobile marketing team from zero
Posted on February 26, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User AcquisitionHow do mobile marketers think about LTV in 2018?
Posted on February 12, 2018 in Analytics, Greatest Hits, Lifetime Customer Value, Mobile App Analytics, Original Content, User Acquisition
