Building a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingMobile ad creative: how to produce and deploy advertising creative at scale
Posted on September 16, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentGaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, RetentionIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionOptimizing campaign spend with the Blended Same-Month Return metric
Posted on May 6, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingA/B testing can kill product growth
Posted on April 22, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingWhat is the size of the mobile gaming advertising market?
Posted on February 25, 2019 in Games, Greatest Hits, Mobile Marketing, Original ContentHigh growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, RetentionBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, Retention