All posts in Greatest Hits

High growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Analytics, Greatest Hits, Original Content, Retention, User Acquisition

Breaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Analytics, App Development, Engagement, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, User Acquisition

Visualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Analytics, Engagement, Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Retention

2019 predictions for mobile marketing
Posted on December 24, 2018 in Analytics, App Development, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

It’s impossible to saturate a marketing channel
Posted on December 17, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Performance marketers shouldn’t care about Millennials
Posted on December 10, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content

Is Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in App Development, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content

Monthly user churn is a terrible metric
Posted on November 19, 2018 in Analytics, Freemium, Greatest Hits, Original Content, Retention, User Acquisition

Understanding the limits to app virality
Posted on November 5, 2018 in Analytics, Engagement, Greatest Hits, Original Content, User Acquisition, Virality

It’s time to re-think A/B testing
Posted on October 15, 2018 in Analytics, App Development, Freemium, Greatest Hits, Monetization, Original Content

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