The perilous mythology of Brand Marketing for digital products
Posted on November 29, 2021 in Greatest Hits, Mobile Marketing, Original Content, Quantitative MarketingTwo valuation pitfalls for consumer tech M&A
Posted on July 26, 2021 in Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Retention
Posted on July 16, 2021 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Retention, Virality
What is Federated Learning in digital advertising?
Posted on May 24, 2021 in Greatest Hits, Original Content, Privacy, Quantitative MarketingThe money multiplier of performance marketing
Posted on May 17, 2021 in Greatest Hits, Mobile Marketing, Original Content, Quantitative Marketing
Posted on April 19, 2021 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Retention
App Tracking Transparency Codex: the ultimate guide to ATT, IDFA deprecation, and SKAdNetwork
Posted on December 29, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Privacy