Three arguments against Apple anti-trust accusations
Posted on June 22, 2020 in Case Study, Freemium, Greatest Hits, Original ContentWhat does an effective CMO look like?
Posted on May 11, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentThe five levels of digital marketing automation
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Posted on March 16, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentBuilding a virtuous cycle between product and marketing
Posted on March 9, 2020 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, RetentionMeasuring marginal organic contribution from paid marketing
Posted on January 20, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingIntroducing Theseus, a Python library for cohort analysis
Posted on January 13, 2020 in Greatest Hits, Managing Growth Teams, Original Content, Programmatic Marketing, Quantitative Marketing2020 predictions for mobile marketing
Posted on December 9, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentSix principles of effective analytics
Posted on November 11, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Quantitative Marketing