A/B testing can kill product growth
Posted on April 22, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingHow large is the mobile gaming advertising market?
Posted on February 25, 2019 in Games, Greatest Hits, Mobile Marketing, Original ContentHigh growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, RetentionBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, Retention2019 predictions for mobile marketing
Posted on December 24, 2018 in Greatest Hits, Mobile Marketing, Original ContentIt’s impossible to saturate a marketing channel
Posted on December 17, 2018 in Greatest Hits, Mobile Marketing, Original Content, Quantitative MarketingPerformance marketers shouldn’t care about Millennials
Posted on December 10, 2018 in Greatest Hits, Mobile Marketing, Original ContentIs Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in Freemium, Greatest Hits, Monetization, Original ContentMonthly user churn is a terrible metric
Posted on November 19, 2018 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, Retention