It’s impossible to saturate a marketing channel
Posted on December 17, 2018 in Greatest Hits, Mobile Marketing, Original Content, Quantitative MarketingMonthly user churn is a terrible metric
Posted on November 19, 2018 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, RetentionUnderstanding the limits to app virality
Posted on November 5, 2018 in Greatest Hits, Original Content, ViralityUsing machine learning to automate mobile marketing budgets
Posted on October 22, 2018 in Greatest Hits, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingIt’s time to re-think A/B testing
Posted on October 15, 2018 in Freemium, Greatest Hits, Monetization, Original ContentWhat is performance marketing?
Posted on October 8, 2018 in Greatest Hits, Mobile Marketing, Monetization, Original Content, Quantitative MarketingHow does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Quantitative Marketing, RetentionStrategy must precede media buying in mobile advertising
Posted on September 17, 2018 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentOptimizing growth: the “leaky bucket” isn’t an early-stage retention problem
Posted on September 10, 2018 in Freemium, Greatest Hits, Original Content, Retention, Virality5 tips for managing mobile marketing agencies
Posted on August 20, 2018 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content