Measuring marginal organic contribution from paid marketing
Posted on January 20, 2020 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing

Introducing Theseus, a Python library for cohort analysis
Posted on January 13, 2020 in Greatest Hits, Managing Growth Teams, Original Content, Programmatic Marketing, Quantitative Marketing

The best of MDM in 2019
Posted on December 23, 2019 in Case Study, Greatest Hits, Original Content

2020 predictions for mobile marketing
Posted on December 9, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content

Six principles of effective analytics
Posted on November 11, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Quantitative Marketing

Building a traffic composition strategy on mobile
Posted on November 4, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing

Building a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing

Mobile ad creative: how to produce and deploy advertising creative at scale
Posted on September 16, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content

Gaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, Retention

It’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, Retention

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