A/B testing can kill product growth
Posted on April 22, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Performance Marketing, Quantitative MarketingHigh growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, RetentionBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionIt’s impossible to saturate a marketing channel
Posted on December 17, 2018 in Greatest Hits, Original Content, Performance Marketing, Quantitative MarketingMonthly user churn is a terrible metric
Posted on November 19, 2018 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, RetentionUnderstanding the limits to app virality
Posted on November 5, 2018 in Greatest Hits, Original Content, ViralityIt’s time to re-think A/B testing
Posted on October 15, 2018 in Freemium, Greatest Hits, Monetization, Original ContentWhat is performance marketing?
Posted on October 8, 2018 in Greatest Hits, Monetization, Original Content, Performance Marketing, Quantitative MarketingHow does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Performance Marketing, Quantitative Marketing, Retention