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Guest Post

Getting ML-Based App Personalization Right: The Engagement Engineering Framework

This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northeastern University who specializes in…
February 21, 2023

Recent podcasts

  1. Podcast: Building ad tech for the chatbot era (with Tal Shoham) July 8, 2026
  2. The Prosperous Society July 4, 2026
  3. Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi) June 30, 2026
  4. Podcast: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory) June 24, 2026
  5. Podcast: Shopify as a marketing operating system (with Venkat Prabhu) June 17, 2026

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  4. Mobile User Acquisition 101
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