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Guest Post

Getting ML-Based App Personalization Right: The Engagement Engineering Framework

This guest post is written by Dr. Julian Runge, an Assistant Professor of Marketing at Northeastern University who specializes in…
February 21, 2023

Recent podcasts

  1. Podcast: Shopify as a marketing operating system (with Venkat Prabhu) June 17, 2026
  2. Podcast: Can AI Save Journalism? (with Peter Stuart) June 10, 2026
  3. Podcast: Understanding Amazon’s advertising advantages (with Adam Epstein) June 4, 2026
  4. Podcast: The New Economics of Building an Audience (with Danny Frankel) May 27, 2026
  5. The Prosperous Society, Part 4: Per commercium virtus May 19, 2026

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