Understanding the effects of channel-level ROAS curve differences When a marketing team expands its channel portfolio, it faces an obvious measurement challenge: understanding how that channel's ROAS, on… March 12, 2025
Common sense and complexity in marketing measurement The notion that last-click attribution is unacceptable for marketing measurement has become something of accepted consensus within the direct response… December 2, 2024
Understanding Adstock in marketing measurement Marketing efforts are often classified based on a timeline of expected impact. Consider the implication of "direct response" advertising versus… October 7, 2024
