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Original Content

Save the Titanic: A case study in virality

I stumbled upon this question on Quora the other day, which asks how a game called Save the Titanic managed to…
June 26, 2012

Virality in mobile gaming, Part 3: Building a virality model

Part 1: What is virality? Part 2: Engineering Virality So after recognizing the importance of virality and concluding that viral…
June 25, 2012

Analytics platforms: Build vs. Buy

I read an article recently in which the decision point over building an analytics platform versus using a 3rd party's…
June 25, 2012

Virality in mobile gaming, Part 2: Engineering virality

Part 1: What is virality? Part 3: Building a virality model  I fully agree with the prevailing wisdom of the…
June 20, 2012

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Recent podcasts

  1. Podcast: Understanding rewarded user acquisition (with Tricia Han and Sampsa Jaatinen) July 15, 2026
  2. Podcast: Building ad tech for the chatbot era (with Tal Shoham) July 8, 2026
  3. The Prosperous Society July 4, 2026
  4. Podcast: Quantifying the advertising value of cookies (with Garrett Johnson and Shunto Kobayashi) June 30, 2026
  5. Podcast: The AppsFlyer investment and the new dynamics of mobile attribution (with Olivia Kory) June 24, 2026

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