All posts in Original Content

Apple’s $500MM bet on Arcade and the future of mobile gaming
Posted on April 15, 2019 in App Development, Freemium, Games, Mobile Marketing, Original Content

Can Snap make an Audience Network work?
Posted on April 8, 2019 in Analytics, Engagement, Mobile Marketing, Original Content, User Acquisition

User acquisition and systematic growth for consumer apps
Posted on April 1, 2019 in Analytics, Case Study, Freemium, Mobile Marketing, Original Content, Podcast, User Acquisition

Google’s Stadia could make app stores obsolete
Posted on March 25, 2019 in Games, Mobile Marketing, Original Content

Spotify vs. Apple
Posted on March 18, 2019 in Freemium, Monetization, Original Content

What is a first-price auction?
Posted on March 11, 2019 in Ethics of Advertising, Mobile Marketing, Original Content

The problem with the 30% platform fee on mobile in three charts
Posted on March 4, 2019 in App Development, Freemium, Games, Mobile Marketing, Monetization, Original Content

How large is the mobile gaming advertising market?
Posted on February 25, 2019 in Analytics, Games, Greatest Hits, Mobile Marketing, Original Content

The State of the App Economy: 2019 and beyond
Posted on February 19, 2019 in Analytics, App Development, Case Study, Games, Mobile Marketing, Original Content

High growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Analytics, Greatest Hits, Original Content, Retention, User Acquisition

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