What ad products might Apple announce at WWDC 2023?
Posted on June 2, 2023 in Digital Advertising, Original Content, Paid Content, PrivacyGenerative AI, advertising, and hidden personas
Posted on May 31, 2023 in Artificial Intelligence, Digital Advertising, Original Content, Paid Content, Platform Wars
Posted on May 30, 2023 in Digital Advertising, Managing Growth Teams, Original Content, Performance Marketing, Privacy
Meta’s $1.3BN fine and the data diffusion problem
Posted on May 24, 2023 in Digital Advertising, Ethics of Advertising, Original Content, Paid Content, PrivacyConsidering Netflix’s 5MM ad-supported MAU
Posted on May 19, 2023 in Digital Advertising, Original Content, Paid Content, StreamingThe inflationary impact of AI-generated ad creative
Posted on May 17, 2023 in Artificial Intelligence, Original Content, Paid Content, Performance MarketingUnpacking Meta’s changes to its AEM measurement framework
Posted on May 15, 2023 in Original Content, Paid Content, PrivacyPodcast: A practical approach to probabilistic marketing measurement (with Shamanth Rao)
Posted on May 12, 2023 in Digital Advertising, Original Content, Performance Marketing, PodcastAppLovin Q1 earnings: has the mobile games market stabilized?
Posted on May 11, 2023 in Games, Original Content, Paid Content, Quarterly EarningsInterpreting Airbnb’s shift away from performance marketing
Posted on May 10, 2023 in Digital Advertising, Managing Growth Teams, Original Content, Paid Content, Performance Marketing