Why do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original ContentTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionBuilding a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUnderstanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingHow to navigate a career in mobile marketing
Posted on September 25, 2019 in Managing Growth Teams, Mobile Marketing, Original ContentThe future of mobile growth teams
Posted on September 23, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingMobile ad creative: how to produce and deploy advertising creative at scale
Posted on September 16, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original ContentAre mobile marketing agencies relevant in 2019?
Posted on September 9, 2019 in Managing Growth Teams, Mobile Marketing, Original ContentTaming Facebook CBO: 5 lessons learned
Posted on September 5, 2019 in Case Study, Mobile Marketing, Original Content, Quantitative Marketing