All posts in Original Content

Performance marketers shouldn’t care about Millennials
Posted on December 10, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content

Is Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in App Development, Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content

Is it healthy for start-ups to spend so much money on user acquisition?
Posted on November 26, 2018 in Analytics, App Development, Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

Monthly user churn is a terrible metric
Posted on November 19, 2018 in Analytics, Freemium, Greatest Hits, Original Content, Retention, User Acquisition

Why don’t large retailers advertise like D2C brands?
Posted on November 12, 2018 in Analytics, Mobile Marketing, Mobile Video, Original Content

Understanding the limits to app virality
Posted on November 5, 2018 in Analytics, Engagement, Greatest Hits, Original Content, User Acquisition, Virality

What to think when DAUs decrease but ARPUs increase
Posted on October 29, 2018 in Analytics, App Development, Monetization, Original Content, User Acquisition

Using machine learning to automate mobile marketing budgets
Posted on October 22, 2018 in Analytics, Mobile Marketing, Original Content, User Acquisition

It’s time to re-think A/B testing
Posted on October 15, 2018 in Analytics, App Development, Freemium, Greatest Hits, Monetization, Original Content

What is performance marketing?
Posted on October 8, 2018 in Analytics, Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition

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