All posts in Original Content

It’s time to re-think A/B testing
Posted on October 15, 2018 in Analytics, App Development, Freemium, Greatest Hits, Monetization, Original Content

What is performance marketing?
Posted on October 8, 2018 in Analytics, Greatest Hits, Mobile Marketing, Monetization, Original Content, User Acquisition

Sheryl Sandberg is right: metered access doesn’t scale
Posted on October 1, 2018 in Analytics, Engagement, Ethics of Advertising, Freemium, Original Content

How does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Retention, User Acquisition

Strategy must precede media buying in mobile advertising
Posted on September 17, 2018 in App Development, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition

Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem
Posted on September 10, 2018 in Analytics, Engagement, Freemium, Greatest Hits, Original Content, Retention, User Acquisition, Virality

As Glu’s stock price soars, its Crowdstar acquisition looks prescient
Posted on September 4, 2018 in Freemium, Games, Mobile Marketing, Original Content

Why Apple and Google won’t eliminate their 30% platform fees
Posted on August 27, 2018 in App Development, Mobile Commerce, Mobile Marketing, Mobile Platform Wars, Original Content, User Acquisition

5 tips for managing mobile marketing agencies
Posted on August 20, 2018 in Analytics, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Fortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

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