XBOX’s billion-user platform mandate

July 7, 2026

Yesterday, XBOX's newly appointed CEO, Asha Sharma, published a roughly 1,000-word memo announcing a significant reorganization of the company. This had long been rumored; veteran game developer and 3D Realms co-founder George Broussard had telegraphed the restructuring on X more than a week ago. It's worth noting that the restructuring will unfold over a year: […]

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