All posts in Original Content

Fortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Measuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Mobile Marketing, Monetization, Original Content, User Acquisition

The mobile app economy’s second act
Posted on July 30, 2018 in Analytics, App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Legal sports betting and its impact on mobile
Posted on July 23, 2018 in Mobile Commerce, Mobile Marketing, Mobile Miscellany, Original Content, Podcast

The missing pillar of user data on mobile
Posted on July 16, 2018 in Analytics, App Development, Mobile Marketing, Original Content

The importance of Facebook shuttering tbh 9 months after acquiring it
Posted on July 9, 2018 in App Development, Case Study, Greatest Hits, Mobile Messaging, Original Content

The Google Play algorithm change and the peril of ASO
Posted on July 2, 2018 in Analytics, App Development, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Understanding Instagram’s attack on YouTube
Posted on June 25, 2018 in Mobile Platform Wars, Mobile Video, Original Content

Unpacking Facebook’s upcoming changes to Custom Audiences
Posted on June 18, 2018 in Ethics of Advertising, Mobile Marketing, Original Content, User Acquisition

In-app header bidding and the road to programmatic
Posted on June 11, 2018 in Analytics, Mobile Marketing, Original Content, User Acquisition

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