What is a first-price auction?
Posted on March 11, 2019 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative MarketingThe problem with the 30% platform fee on mobile in three charts
Posted on March 4, 2019 in Freemium, Games, Mobile Marketing, Monetization, Original ContentHow large is the mobile gaming advertising market?
Posted on February 25, 2019 in Games, Greatest Hits, Mobile Marketing, Original ContentThe State of the App Economy: 2019 and beyond
Posted on February 19, 2019 in Case Study, Games, Mobile Marketing, Original ContentHigh growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, RetentionBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingWhat will the next generation of app stores look like?
Posted on January 28, 2019 in Freemium, Mobile Marketing, Original ContentVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionIs 2019 the year that influencer marketing grows up?
Posted on January 7, 2019 in Mobile Marketing, Original Content