What marketers should know about Facebook’s upcoming pivot
Posted on May 13, 2019 in Mobile Marketing, Mobile Platform Wars, Original ContentOptimizing campaign spend with the Blended Same-Month Return metric
Posted on May 6, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingThe uncomfortable tension between brand and performance marketing on mobile
Posted on April 29, 2019 in Freemium, Managing Growth Teams, Mobile Marketing, Original ContentA/B testing can kill product growth
Posted on April 22, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingApple’s $500MM bet on Arcade and the future of mobile gaming
Posted on April 15, 2019 in Freemium, Games, Mobile Marketing, Original ContentCan Snap make an Audience Network work?
Posted on April 8, 2019 in Mobile Marketing, Original ContentUser acquisition and systematic growth for consumer apps
Posted on April 1, 2019 in Case Study, Freemium, Mobile Marketing, Original Content, Podcast, Quantitative MarketingGoogle’s Stadia could make app stores obsolete
Posted on March 25, 2019 in Games, Mobile Marketing, Original ContentWhat is a first-price auction?
Posted on March 11, 2019 in Ethics of Advertising, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing