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Page 2 of 51

Apple Arcade, one year on: no killer games, can’t compete with free

Posted on December 10, 2020 in Case Study, Games, Original Content

Apple: email lists cannot be used for ad targeting

Posted on December 7, 2020 in Ethics of Advertising, Mobile Marketing, Original Content

Why does Apple (finally) care about App Store discovery?

Posted on December 2, 2020 in Mobile Platform Wars, Original Content

The economics of game streaming

Posted on November 30, 2020 in Games, Original Content, Podcast, Streaming

Apple and Facebook’s sparring over IDFA helps no one

Posted on November 23, 2020 in Mobile Platform Wars, Original Content

Apple’s platform fee reduction is strategically genius

Posted on November 18, 2020 in Mobile Platform Wars, Original Content

Why is Roblox allowed to stream games on iOS?

Posted on November 16, 2020 in Mobile Platform Wars, Original Content

Podcast: Contemplating the next 18 months of mobile advertising

Posted on November 11, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Podcast

Navigating the post-platform mobile future

Posted on November 9, 2020 in Managing Growth Teams, Mobile Platform Wars, Original Content, Streaming

Why doesn’t traffic trading work on mobile?

Posted on November 6, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing
 
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