Mobile ad fraud can be solved with smarter team incentives
Posted on July 15, 2019 in Ethics of Advertising, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingSubscriptions are the future of app monetization
Posted on July 1, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, StreamingThe LTV metric isn’t dead. Here’s why.
Posted on June 24, 2019 in Freemium, Lifetime Customer Value, Original Content, Quantitative MarketingMobile advertising is exploding. Who is benefiting?
Posted on June 17, 2019 in Mobile Marketing, Mobile Video, Original ContentWould your business survive the elimination of the IDFA?
Posted on June 10, 2019 in Mobile Marketing, Original Content, Quantitative MarketingWould you rather advertise on TikTok or Netflix?
Posted on June 3, 2019 in Mobile Marketing, Mobile Video, Original Content, StreamingIntroducing QuantMar, a knowledge-sharing website for performance marketers
Posted on in Original Content, Quantitative MarketingDoes CPI matter in a ROAS-centric strategy?
Posted on May 27, 2019 in Freemium, Mobile Marketing, Monetization, Original Content, RetentionIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, Retention