Six principles of effective analytics
Posted on November 11, 2019 in Greatest Hits, Managing Growth Teams, Original Content, Quantitative MarketingBuilding a traffic composition strategy on mobile
Posted on November 4, 2019 in Greatest Hits, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingThe only growth metric that matters
Posted on October 28, 2019 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionWhy do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original ContentTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionBuilding a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUnderstanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingHow to navigate a career in mobile marketing
Posted on September 25, 2019 in Managing Growth Teams, Mobile Marketing, Original ContentThe future of mobile growth teams
Posted on September 23, 2019 in Managing Growth Teams, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing