EU privacy watchdog to Meta: first-party data is off limits for ads personalization

Yesterday, the Irish Data Protection Commission (DPC) announced that it had concluded two inquiries into Meta's business practices related to personalized advertising. These inquiries stemmed from lawsuits filed in 2018 by noyb, a non-profit founded by privacy activist Max Schrems. The suits were filed upon enactment of the EU's GDPR, which provides companies with six […]

This content is only available to subscribers. If you are already a subscriber, please log in to view this content. If you are not a subscriber, subscriptions start at just $8.99 per month.