Flurry, founded in 2005 in San Francisco and with principal offices in London, New York, and Mumbai, is a full-service mobile network, offering app advertising services, app monetization services, and analytics. Its analytics product, Flurry Analytics, was launched in 2008. Flurry is a Series D company, having been backed by investors such as Draper Fisher Jurvetson, Union Square Ventures, and First Round Capital, among others.
Flurry leverages the massive reach of its network – it claims to be integrated into 350,000 apps, reaching 1 billion devices per month — to provide estimation and prediction capabilities, such as its demographic appeal projection feature. Flurry Analytics is deeply integrated into Flurry’s broader product catalogue, providing for end-to-end marketing assessment. Flurry Analytics is free to use.