GamesAnalytics was founded in 2010 as a consultancy focused on the gaming sector but has expanded since then to offer tools to developers to optimize retention and monetization through in-depth data analysis. GamesAnalytics is headquartered in Edinburgh, Scotland and raised the first $1.3MM portion of a planned total $3MM Series A investment in July 2013.
GamesAnalytics’ platform is comprised of three tools, all built on top of a proprietary data analysis layer: Measure, a suite of analytics tools; Boost, a user segmentation and user experience optimization tool; and Engage, a tool for delivering customized content to users based on their behaviors. GamesAnalytics also offers a free-to-play game assessment product in which games are benchmarked against popular competitors.
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