Generative ad creative and the creative control barrier

Mondelez, the snack manufacturer behind Chips Ahoy!, Oreo cookies, and Ritz crackers, has built an AI-enabled creative production tool that it estimates has reduced production costs by 30-50%. From Reuters (emphasis mine) The packaged-food manufacturer began developing the tool last year with ad company Publicis Groupe and IT firm Accenture. Mondelez expects that the tool […]