How are web payments changing the economics of mobile gaming?

. If the revenue from the long tail of a game's LTV distribution can be routed through a web shop, the 30% platform fee savings can be substantial, even if prices must be discounted to incentivize off-platform purchases. And if that savings can capably be paired with personalization tools that are much more readily deployed on web shops, mobile game developers may be able to engender meaningful improvements to their unit economics that unlock spend for growth.

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