In this episode of the MDM Podcast, I discuss the future of privacy as it relates to digital advertising with Paul Bannister, the Chief Strategy Officer at CafeMedia. Paul and I consider why the platforms — but especially Apple — are developing new privacy frameworks, how Google’s privacy sandbox initiative may perform relative to user-based targeting, and what is meant when we use the word “privacy” to describe how a user behaves or interacts with properties online.
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