Instacart is an advertising and subscription business

August 28, 2023

Maplebear, Inc., the operator of the Instacart grocery shopping app, filed its S-1 form last Friday. The company intends to trade on the Nasdaq exchange under the ticker symbol CART as early as next month. Instacart's public offering would represent something of a reinvigoration of the consumer technology IPO market, which has mostly been frozen […]

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