Localytics is a Boston-based company offering a cloud-based mobile analytics platform. The company was launched out of the Techstars incubator and orginally conceived as an optimization tool for app marketing efforts. Localytics has raised two rounds of venture financing from Polaris Venture Partners, among others.
Localytics’ product literature highlights its segmentation and cohort analysis capabilities as well as its optimized marketing functionality (such as LTV tracking and estimation features) and behavioral targeting tools. Localytics is priced according to data volume, with the Community edition being free, the Premium edition priced at $95 per month per app, the Enterprise edition starting at $895 per month for all apps, and the Enterprise Analytics and Marketing edition — which includes a marketing feature set — starting at $1,790 per month for all apps.