Commerce

Meta to launch direct-to-install ads for Android. Will they work?

By Eric Benjamin Seufert

The Verge reports that Meta will launch a direct-to-install app advertising product for Android under the auspices of the EU's Digital Markets Act (DMA). From the article: Meta is planning to let people in the EU directly download apps through Facebook ads, setting the company up to eventually compete with Google and Apple’s app stores […]

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