This Fall, Mobile Dev Memo is running a series of workshops called Modern Mobile Marketing at Scale. These workshops will take place in New York City (Wednesday, October 2nd), San Francisco (Wednesday, October 16) and London (Wednesday, October 30th; NOTE, THE LONDON WORKSHOP IS FULL AND IS NOW WAITLIST ONLY). These workshops will be small and instructional, covering a broad range of topics within mobile marketing.
The workshops will provide a comprehensive overview of modern mobile marketing, from media buying tactics on specific platforms to creative strategy to reporting and analytics.
Participants in these workshops should leave with a clear understanding of the current mobile marketing landscape, the primary strategies available to them to scale their mobile marketing spend into the millions of dollars per month, tactics for operating mobile advertising campaigns efficiently on Facebook and Google, and best practices for mobile advertising analytics and reporting. The proposed list of content topics for the workshop can be found here, although the specific agenda of each workshop will be decided collaboratively with participants ahead of time. Testimonials from the 2017 workshop series can be found here.
Each of these workshops will run from 9am until 5pm with a one-hour break for lunch (which will be provided) at a centrally-located workshop venue . The cost for one place in each of the workshops is $2,000; the full price of the workshop must be paid up front to secure a place.
About the instructor, Eric Seufert:
Eric Benjamin Seufert is a media strategist and quantitative marketer who has spent his career working for transformative consumer technology and media companies, including Skype and Rovio. Eric most recently sold his mobile advertising analytics company, Agamemnon, to the mobile gaming company N3TWORK.
Prior to Agamemnon, Eric was the VP of User Acquisition and Network Engagement at Rovio, the company that makes Angry Birds. At Rovio, Eric oversaw all paid user acquisition marketing initiatives as well as the company’s internal cross promotion efforts, which generated approximately 2MM installs per month across Rovio’s portfolio of games. Eric led the launch of Angry Birds 2, one of the largest and highest-profile mobile game launches of all time.
Eric earned a BBA in Finance from the University of Texas at Austin and an MA in Applied Economics from University College London, where, as an Erasmus Mundus scholar, his studies were fully funded by the European Commission. In 2014, Eric published a book, Freemium Economics, through Elsevier.
As an analyst of the mobile app ecosystem, Eric has contributed to publications such as Business Insider, VentureBeat, and AdExchanger on topics ranging from freemium product design to mobile advertising. Eric also runs Mobile Dev Memo, a mobile industry trade blog.
Eric specializes in analytics design / architecture, performance marketing, and general mobile growth strategy.
Q: Can I attend multiple workshops?
A: That isn’t recommended — the content will mostly be the same at each workshop. That said, feel free, but a separate payment would be required for each workshop place.
Q: Will the content of the workshops be made available online later?
A: No. The only way to consume the workshop content is to attend one of the workshops.
Q: Will you offer a multi-ticket discount?
A: These workshops have historically sold out fairly quickly, so I don’t plan on offering multi-ticket discounts.
Q: Are you open to presenting this workshop at our company’s office?
A: Right now, I have only planned these three workshop events.
Q: I work for a mobile adtech company — can I attend a workshop?
A: Tickets to the workshops will only be sold to mobile marketing practitioners.
Q: How can I buy a ticket to the workshop?
A: Fill out this form to express your interest and you’ll receive an invoice + event attendance contract.