Mobile User Acquisition Workshop – June 19th, Dublin
This workshop is primarily designed for participants from small- and medium-sized app development companies that are in the process of building out User Acquisition functions internally. Note that this workshop is not specific to gaming: the workshop covers material that is applicable across all app verticals on mobile. The workshop is limited to 8 participants, and the price for a place in the workshop is €1,200.
To indicate your interest in the workshop, fill out this form. Once enough people have submitted interest for the workshop, I will send out an invitation to register. The places at the workshops will be filled on a first-come, first-served basis in the order in which fee payment is received.
The workshop will run from 9am to 5pm, with a one hour break for lunch. The workshop will take place on Monday, June 19th at a location TBD in central Dublin. Lunch and coffee / water / snacks will be provided.
About the User Acquisition Workshop
This workshop covers a variety of practical topics around mobile user acquisition, including: optimal team composition, reporting (best practices and templates, proper communication, etc.), budget allocation and cash flow modeling, LTV estimation and implementation into workflow (where and how this is built into the UA team’s work), tools overview, spending strategies, partner management, creative cadence and optimization, etc.
This workshop is not “high concept”, but it’s also not operational at the level of eg. walking through how to set up Facebook campaigns. A participant in this workshop will leave with a better sense of how user acquisition strategically fits into their company’s commercial profile, how a user acquisition team should measure its performance and interface with other working groups at the company, how workflow (ie. the manner and cadence in which people on the team do their jobs) can be improved for optimal output, how and where technology / automation should be used to create labor leverage, etc.
I will also be adding a new module to this workshop: a 1-hour overview of Statistics for User Acquisition Managers. This module will provide attendees with a fundamental understanding of the statistical techniques needed for 1) performing analysis on datasets, 2) understanding how to structure and evaluate tests, and 3) understanding how their various 3rd-party tools and services use statistical sampling and projections.
Testimonials from the last User Acquisition Workshops
Testimonials from previous last User Acquisition workshops (from a discussion on the Mobile Dev Memo Slack):
This workshop is a good fit for people that want to understand the dynamics of mobile marketing and how to manage mobile user acquisition campaigns efficiently at scale. There is no minimum level of experience expected of participants; the workshop is relevant for entry-level user acquisition managers through to people aspiring to become team leads.
This workshop is not a good fit for people that already work in a large and technologically sophisticated user acquisition team, or that work for companies that focus growth efforts primarily around “growth hacking” or ASO.