WWDC 2026: Implications for the App Economy Apple held its annual developer conference, WWDC, this week; the Keynote and Platforms State of the Union presentations were on… June 10, 2026
Humanity scale Back in October 2023, in an interview on Ben Thompson's Stratechery podcast, I made a point about the distinction between… January 21, 2026
The best and highest use of customer attention Within the context of digital products, customer attention can be viewed as a commodity. Attention can be sold in a… October 4, 2023
The bull and bear cases for mobile gaming Mobile gaming exists in a state of transformative change. As I point out in Mapping the post-ATT future of mobile… June 28, 2023
Mapping the post-ATT future of mobile free-to-play gaming Back in the summer of 2020, a month after Apple unveiled its App Tracking Transparency (ATT) privacy policy at its… November 16, 2022
The monetization trap I have previously written about a conceopt that I call The Growth Trap: a flawed product strategy in which teams… August 3, 2022
Why in-app personalization, not fingerprinting, is the future of post-ATT advertising The term probabilistic attribution has been co-opted, somewhat cynically and disingenuously, as a synonym for mobile device fingerprinting. This is… May 4, 2022
Gaming is upstream of all consumer tech In the innocent, waning days of 2019 -- before COVID gripped the world, and before Apple unveiled its App Tracking… March 21, 2022
What’s the real value of web-based payments for mobile games? The ruling in the Epic Games v. Apple lawsuit is the most substantive of the dominoes to fall as mobile… September 30, 2021
iOS 14: How to prevail in Q2 2021 In light of the release of iOS 14.5, in which Apple's new App Tracking Transparency privacy framework will be enforced,… May 17, 2021
