The only growth metric that matters
Posted on October 28, 2019 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionWhy do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original ContentTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionBuilding a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUnderstanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingGaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, RetentionProduct retention is not binary
Posted on August 5, 2019 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, RetentionSubscriptions are the future of app monetization
Posted on July 1, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, StreamingThe LTV metric isn’t dead. Here’s why.
Posted on June 24, 2019 in Freemium, Lifetime Customer Value, Original Content, Quantitative MarketingDoes CPI matter in a ROAS-centric strategy?
Posted on May 27, 2019 in Freemium, Mobile Marketing, Monetization, Original Content, Retention