Apple’s $500MM bet on Arcade and the future of mobile gaming
Posted on April 15, 2019 in Freemium, Games, Mobile Marketing, Original ContentUser acquisition and systematic growth for consumer apps
Posted on April 1, 2019 in Case Study, Freemium, Mobile Marketing, Original Content, Podcast, Quantitative MarketingThe problem with the 30% platform fee on mobile in three charts
Posted on March 4, 2019 in Freemium, Games, Mobile Marketing, Monetization, Original ContentHigh growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, RetentionBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingWhat will the next generation of app stores look like?
Posted on January 28, 2019 in Freemium, Mobile Marketing, Original ContentVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionIs Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in Freemium, Monetization, Original ContentMonthly user churn is a terrible metric
Posted on November 19, 2018 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, Retention