How has the Coronavirus impacted the App Economy?
Posted on March 23, 2020 in Case Study, Games, Lifetime Customer Value, Mobile Marketing, Original ContentBuilding a virtuous cycle between product and marketing
Posted on March 9, 2020 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Retention
Posted on February 3, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing, Retention
Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality
Merging product and marketing: a practical approach
Posted on December 16, 2019 in Managing Growth Teams, Monetization, Original Content, Quantitative MarketingThe only growth metric that matters
Posted on October 28, 2019 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionWhy do mobile gaming companies use fake ads?
Posted on October 21, 2019 in Case Study, Ethics of Advertising, Freemium, Games, Mobile Marketing, Original ContentTwo fundamental problems with product A/B testing
Posted on October 14, 2019 in Freemium, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionBuilding a marketing P&L using LTV and ROAS
Posted on October 7, 2019 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Quantitative MarketingUnderstanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing