Understanding bid strategies and cost control in Facebook advertising
Posted on September 30, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative MarketingGaming is the ascendant consumer tech category
Posted on September 2, 2019 in eSports, Freemium, Games, Greatest Hits, Mobile Marketing, Mobile Platform Wars, Monetization, Original Content, RetentionProduct retention is not binary
Posted on August 5, 2019 in Freemium, Lifetime Customer Value, Mobile Marketing, Original Content, RetentionSubscriptions are the future of app monetization
Posted on July 1, 2019 in Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, StreamingThe LTV metric isn’t dead. Here’s why.
Posted on June 24, 2019 in Freemium, Lifetime Customer Value, Original Content, Quantitative MarketingDoes CPI matter in a ROAS-centric strategy?
Posted on May 27, 2019 in Freemium, Mobile Marketing, Monetization, Original Content, RetentionIt’s time to retire the LTV metric
Posted on May 20, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Monetization, Original Content, Quantitative Marketing, RetentionThe uncomfortable tension between brand and performance marketing on mobile
Posted on April 29, 2019 in Freemium, Managing Growth Teams, Mobile Marketing, Original ContentApple’s $500MM bet on Arcade and the future of mobile gaming
Posted on April 15, 2019 in Freemium, Games, Mobile Marketing, Original ContentUser acquisition and systematic growth for consumer apps
Posted on April 1, 2019 in Case Study, Freemium, Mobile Marketing, Original Content, Podcast, Quantitative Marketing