How iOS14 might change consumer behavior on mobile
Posted on August 10, 2020 in Ethics of Advertising, Games, Mobile Marketing, Monetization, Original Content, RetentionThree arguments against Apple anti-trust accusations
Posted on June 22, 2020 in Case Study, Freemium, Greatest Hits, Original ContentHow to launch a Top 100 Grossing app
Posted on June 8, 2020 in Case Study, Freemium, Mobile Marketing, Original ContentWhy dating app Surge swiped left on Firebase predictions
Posted on April 22, 2020 in Case Study, Managing Growth Teams, Monetization, Original Content, Quantitative Marketing, RetentionWhat happens to free-to-play mobile gaming during a recession?
Posted on April 20, 2020 in Freemium, Games, Lifetime Customer Value, Mobile Marketing, Monetization, Original ContentAdvertising Strategy During a Recession (Video)
Posted on March 31, 2020 in Managing Growth Teams, Mobile Marketing, Monetization, Original Content, RetentionHow has the Coronavirus impacted the App Economy?
Posted on March 23, 2020 in Case Study, Games, Lifetime Customer Value, Mobile Marketing, Original ContentBuilding a virtuous cycle between product and marketing
Posted on March 9, 2020 in Greatest Hits, Lifetime Customer Value, Managing Growth Teams, Mobile Marketing, Original Content, Retention
Posted on February 3, 2020 in Managing Growth Teams, Mobile Marketing, Original Content, Quantitative Marketing, Retention
Posted on January 6, 2020 in Case Study, Mobile Marketing, Original Content, Programmatic Marketing, Quantitative Marketing, Virality