Visualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionIs Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in Freemium, Monetization, Original ContentMonthly user churn is a terrible metric
Posted on November 19, 2018 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, RetentionUnderstanding the limits to app virality
Posted on November 5, 2018 in Greatest Hits, Original Content, ViralityWhat to think when DAUs decrease but ARPUs increase
Posted on October 29, 2018 in Monetization, Original ContentIt’s time to re-think A/B testing
Posted on October 15, 2018 in Freemium, Greatest Hits, Monetization, Original ContentWhat is performance marketing?
Posted on October 8, 2018 in Greatest Hits, Mobile Marketing, Monetization, Original Content, Quantitative MarketingSheryl Sandberg is right: metered access doesn’t scale
Posted on October 1, 2018 in Ethics of Advertising, Freemium, Original ContentHow does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Quantitative Marketing, RetentionOptimizing growth: the “leaky bucket” isn’t an early-stage retention problem
Posted on September 10, 2018 in Freemium, Greatest Hits, Original Content, Retention, Virality