High growth, low growth, no growth: systematic growth with DAU replacement
Posted on February 11, 2019 in Greatest Hits, Original Content, Quantitative Marketing, RetentionBreaking apart cohorts to optimize revenue
Posted on February 4, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Monetization, Original Content, Quantitative MarketingWhat will the next generation of app stores look like?
Posted on January 28, 2019 in Freemium, Mobile Marketing, Original ContentVisualizing the dynamic between LTV and Retention
Posted on January 14, 2019 in Freemium, Greatest Hits, Lifetime Customer Value, Original Content, Quantitative Marketing, RetentionIs Apple a monopoly because of its 30% App Store fee?
Posted on December 3, 2018 in Freemium, Monetization, Original ContentMonthly user churn is a terrible metric
Posted on November 19, 2018 in Freemium, Greatest Hits, Original Content, Quantitative Marketing, RetentionUnderstanding the limits to app virality
Posted on November 5, 2018 in Greatest Hits, Original Content, ViralityWhat to think when DAUs decrease but ARPUs increase
Posted on October 29, 2018 in Monetization, Original ContentIt’s time to re-think A/B testing
Posted on October 15, 2018 in Freemium, Greatest Hits, Monetization, Original ContentWhat is performance marketing?
Posted on October 8, 2018 in Greatest Hits, Mobile Marketing, Monetization, Original Content, Quantitative Marketing