All posts in Freemium

Sheryl Sandberg is right: metered access doesn’t scale
Posted on October 1, 2018 in Analytics, Engagement, Ethics of Advertising, Freemium, Original Content

How does LTV / CAC fit into a growth strategy?
Posted on September 24, 2018 in Analytics, Freemium, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, Retention, User Acquisition

Strategy must precede media buying in mobile advertising
Posted on September 17, 2018 in App Development, Greatest Hits, Lifetime Customer Value, Mobile Marketing, Original Content, User Acquisition

Optimizing growth: the “leaky bucket” isn’t an early-stage retention problem
Posted on September 10, 2018 in Analytics, Engagement, Freemium, Greatest Hits, Original Content, Retention, User Acquisition, Virality

As Glu’s stock price soars, its Crowdstar acquisition looks prescient
Posted on September 4, 2018 in Freemium, Games, Mobile Marketing, Original Content

Fortnite skipping Google Play won’t disrupt the status quo on mobile
Posted on August 13, 2018 in Case Study, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Measuring advertising incrementality using Ghost Ads
Posted on August 6, 2018 in Mobile Marketing, Monetization, Original Content, User Acquisition

The mobile app economy’s second act
Posted on July 30, 2018 in Analytics, App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

Succeeding with Licensed IP for Mobile F2P Games
Posted on April 16, 2018 in App Development, Freemium, Games, Greatest Hits, Mobile Marketing, Original Content, User Acquisition

How do mobile marketers think about LTV in 2018?
Posted on February 12, 2018 in Analytics, Greatest Hits, Lifetime Customer Value, Mobile App Analytics, Original Content, User Acquisition

Older posts

Newer posts