How to win with subscriptions on mobile

In this episode of the MDM podcast, I chat with Thomas Petit — better known to those operating in mobile as @Thomasbcn — about all things mobile subscriptions.

We discuss product strategy for subscription products, how to price test, the future of the subscription model (including hybrid IAP / subscription monetization), and a number of other aspects of building a successful subscription business on mobile.

Thomas recently launched a newsletter called MADV, to which I can enthusiastically recommend subscribing.

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