Mapping the post-ATT future of mobile free-to-play gaming

Back in the summer of 2020, a month after Apple unveiled its App Tracking Transparency (ATT) privacy policy at its WWDC developer conference, I posited that ATT and other similar, impending privacy policies would catalyze a third "evolutionary" progression for the free-to-play mobile gaming industry. For this exercise, I proposed a taxonomy of innovations and […]

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