Podcast: What does it mean to be a quantitative marketer?

In Episode 8 of the Mobile Dev Memo podcast, I speak with Conrad McGee-Stocks, the Director of Growth at Uken Games, which is the Toronto-based studio behind mobile hits like Who Wants to be a Millionaire? and Jeopardy World Tour.

In the podcast, we talk about what it means to be a quantitative marketer, and how that role is evolving, especially on mobile, as product and user acquisition converge.